FRR Quality Mark for (AI Based) Robotics

What is the FRR Quality Mark?

The FRR Quality Mark for (AI Based) Robotics is a label on robotics products. It indicates that this product has received a positive assessment/evaluation from an independent external expert group on responsible robotics. Values taken into account are security, safety, privacy, fairness, sustainability, accountability and transparency. The project to develop this quality mark is currently in the pilot phase.

For consumers & citizens:
Whether you are a concerned parent, an NGO worker, a farmer or just someone looking for a job: the FRR Quality Mark  will tell you that key societal values have been protected. It makes companies accountable regarding our shared concerns.

For innovators & producers:
Certification helps you to design and innovate responsibly, which is crucial to consumer trust. We will work with your company to not only assess your products, but also build a pathway for implementing responsible innovation in your organization.

“We want to do for robotics what Fairtrade did for coffee”

Aimee van Wynsberghe, co-funder and president of the Foundation for Responsible Robotics & assistant professor in ethics of technology at Delft University of Technology

Pilot partners needed!

As a pilot partner, you will participate in a test-run of our certification process. Although we do not award certifications yet in the pilot phase, you will receive valuable feedback on how your company performs on our assessment principles, and what aspects you could further improve.

Why is a quality mark for robotics products needed?

The number of robot applications in key areas such as deliveries, autonomous transport, policing, the service industry, entertainment, elder care, child care, medicine, surgery, healthcare and agriculture is massively increasing.

The worldwide proliferation of these Robotics and AI technologies is beginning to impact significantly on human lives.  Despite its touted successes, cracks are beginning to appear, and questions are increasingly being asked about social justice, gender and race bias, as well as about privacy and the erosion of other human rights.

The responsible use of (AI Based) Robotics and AI has great potential benefits for humanity, from monitoring and repairing climate change destruction to assisting in the early diagnosis of diseases. But if these technologies are to truly succeed in making our world a better place, the public must be able to place their trust in it.

Through this quality mark we want to empower innovators and producers to create their products in an ethical and responsible way. Of equal importance, we want to build trust between developers of (AI based) robotics products and the consumer.


of US consumers believe that consumers have lost control over how personal information is collected and used by companies (1).


of consumers would prefer to buy from companies and brands that demonstrate a commitment to sustainability, however;


of consumers believe that there’s not enough information on products for consumers to assess their sustainability (2).


  1. Deloitte (2017). To share or not to share.
  2. J. Walter Thompson Intelligence (2018). The New Sustainability: Regeneration

“Society could reap enormous benefits from AI and Robotics, but only if we get it right. We need to counter the scare stories, and the hype, or risk a public backlash. We must offer the public a mark of quality that helps them to make informed decisions.”

Professor Noel Sharkey, former Robot Wars judge & co-director of the Foundation for Responsible Robotics