Quality Mark Project Cycle

“We want to do for robotics what Fairtrade did for coffee”

Why the FRR Quality Mark for Robotics and AI?

The number of robot applications in key areas such as deliveries, autonomous transport, policing, the service industry, entertainment, elder care, child care, medicine, surgery, healthcare and agriculture is massively increasing.

The worldwide proliferation of these Robotics and AI technologies is beginning to impact significantly on human lives.  Despite its touted successes, cracks are beginning to appear, and questions are being asked about social justice, gender and race bias, as well as about privacy and the erosion of other human rights.

Through this quality mark we want to empower producers to produce both ethically and responsibly. Of equal importance, we want to build trust between developers of Robotics and AI and the consumer.. The aim of the quality mark is to promote important features of products that will contribute to a better world, including sustainability, integrity, safety and security, and ethical design together with a consideration of societal impact. We want to ensure that best practices are met for the responsible design and development of the technology.

On this website, you can learn more about the FRR Quality Mark for Robotics and AI. We are currently looking for Robotics companies that are interested in participating in the pilot. Next to this, we’re looking for quality mark field experts that want to share their expertise in quality mark development.

More Information?

Download our brochure from phase 2 – working on the concept framework with Deloitte.

Quality Mark FAQ

What is the Quality Mark for Robotics and AI?

The Quality Mark for Robotics and AI is a label on robotics products that indicates to consumers that this product has been assessed/evaluated by an independent external expert group on responsible robotics.

Why should I care about the QM?

For consumers: To know that human rights, sustainability, safety etc. have been taken in consideration in making the robot. In other words: that this robot supports your values.

For Robotics companies: To identify yourself as a responsible company who takes seriously human rights and values, and to build a pathway for responsible innovation in your company.

Is the QM for products or for companies?

The QM is for products, not companies.

How do I know if a product has the QM?

You will see the label on the product or on the website advertising and/or using the product.

Who is responsible in case something happens to a product with the QM?

The product is assessed at a certain point in time and after one year the product should be re-assessed. The QM gives a reasonable assurance that the product is in line with the QM framework, however it is not a 100% guarantee.

What qualifies for the QM?

The QM is intended for companies who are making and selling products that they call robots. The robot may or may not be AI-powered.

How are the products awarded the QM?

The product is evaluated by independent registered auditors which are checked for expertise and are listed according to their requirements.